Amazon Prime Streaming 2018 Rose Parade

Amazon Prime is set to livestream the 2018 Rose Parade, which signifies a direct movement into more traditional TV network functions, such as broadcasting sports and live events. It prepares the way for Amazon to venture into more cable/broadcast network functions, such as airing original variety series and live sports coverage. Hulu has also begun …

YouTube Red’s Liza Koshy Comedy Series

YouTube breaking into the more traditional scripted TV format through their upcoming half-hour comedy series featuring YouTuber Liza signals the beginnings of YouTube as a viable competitor in the SVOD market. The show’s writers wrote MTV’s short-lived Mary + Jane, but the fact that these writers are not YouTubers signals YouTube Red’s use of industry …

Amazon’s Expansion of Influencer Program

Last week, Amazon announced that its influencer program would include Twitter and Instagram, which made me think about the eventual legitimacy of those websites as video platforms for influencers. Amazon’s influencer program was previously limited to YouTube influencers, where they would promote certain products in their videos and direct their viewers to a unique Amazon …

TV Reboots

ABC is bringing back American Idol in 2018 with fresh talent. It was yet another TV network reboot (NBC’s Will and Grace, ABC’s Roseanne, CW’s Dynasty, CBS’s S.W.A.T.) which made me think about reboots as an industry tactic. Prime-time broadcast and cable TV viewing has declined 23% since 2011 among the 18-49 age group (Nielsen), …