Social Media Video: Going Forward

Since the multi-channel transition in the late nineties, the specific change in the media industry that has had the most impact is the rise of social media video on Facebook. The substantial success of Facebook’s native videos reflects a larger trend in the industry that is moving towards content curated for smartphone consumption. The trend …

Comedy Central is Corporate

Comedy Central is mimicking Netflix’s recent ad campaign for its slate of stand-up specials, which highlights its deep-seated rivalry with the SVOD. It’s an impressive maneuver that has already generated word-of-mouth buzz about the debut of their new show, Corporate. The release of another scripted series and the emulation of its advertising to that of …

Viacom Rebranding

CMT recently announced that it would end its scripted drama Nashville, which is another blow at Viacom’s struggle to remain competitive with scripted content on their networks. MTV recently rebooted Jersey Shore with Floribama Shore, signaling Viacom’s move towards rebranding its networks as hubs for unscripted content. The old reboot trick, as we’ve seen in …