Social Media Video: Going Forward

Since the multi-channel transition in the late nineties, the specific change in the media industry that has had the most impact is the rise of social media video on Facebook. The substantial success of Facebook’s native videos reflects a larger trend in the industry that is moving towards content curated for smartphone consumption. The trend …

Comedy Central is Corporate

Comedy Central is mimicking Netflix’s recent ad campaign for its slate of stand-up specials, which highlights its deep-seated rivalry with the SVOD. It’s an impressive maneuver that has already generated word-of-mouth buzz about the debut of their new show, Corporate. The release of another scripted series and the emulation of its advertising to that of …

Viacom Rebranding

CMT recently announced that it would end its scripted drama Nashville, which is another blow at Viacom’s struggle to remain competitive with scripted content on their networks. MTV recently rebooted Jersey Shore with Floribama Shore, signaling Viacom’s move towards rebranding its networks as hubs for unscripted content. The old reboot trick, as we’ve seen in …

Amazon Prime Streaming 2018 Rose Parade

Amazon Prime is set to livestream the 2018 Rose Parade, which signifies a direct movement into more traditional TV network functions, such as broadcasting sports and live events. It prepares the way for Amazon to venture into more cable/broadcast network functions, such as airing original variety series and live sports coverage. Hulu has also begun …

YouTube Red’s Liza Koshy Comedy Series

YouTube breaking into the more traditional scripted TV format through their upcoming half-hour comedy series featuring YouTuber Liza signals the beginnings of YouTube as a viable competitor in the SVOD market. The show’s writers wrote MTV’s short-lived Mary + Jane, but the fact that these writers are not YouTubers signals YouTube Red’s use of industry …

Amazon’s Expansion of Influencer Program

Last week, Amazon announced that its influencer program would include Twitter and Instagram, which made me think about the eventual legitimacy of those websites as video platforms for influencers. Amazon’s influencer program was previously limited to YouTube influencers, where they would promote certain products in their videos and direct their viewers to a unique Amazon …

TV Reboots

ABC is bringing back American Idol in 2018 with fresh talent. It was yet another TV network reboot (NBC’s Will and Grace, ABC’s Roseanne, CW’s Dynasty, CBS’s S.W.A.T.) which made me think about reboots as an industry tactic. Prime-time broadcast and cable TV viewing has declined 23% since 2011 among the 18-49 age group (Nielsen), …

Fusion’s Open Call for Development

Last week, Fusion network launched an open call for scripted/unscripted TV projects from diverse voices with or without representatives. It made me think of the trajectory of TV development over the next 36 months, as networks and media companies desperately race to stay relevant in a market dominated by OTTs and SVODs. Fusion’s move to …

Harvey Weinstein

The silent culture of sexually harassing women in the workplace has long been an issue in entertainment, which is still a relatively young industry. It’s such a chronic problem that SNL has a recurring sketch about it that aired again last week. We can still redeem this culture by addressing a systemic problem with a …

Vimeo Acquires Livestream

Last week, it was announced that Vimeo acquired Livestream, which I found noteworthy, in view of Vimeo’s history as a video sharing platform with premium packages designed for creators. Vimeo’s acquisition made me consider the perceived value of integrating live streaming with SVODs. As of now, I discern an effort to penetrate the SVOD original …